Baker & Frost has assisted a number of leading brands across the following sectors, including:


Food + Beverage

·       Carriageworks

·       Darren Robertson

·       Kylie Kwong

·       Kitchen by Mike

·       Mike McEnearney

·       My Cupcake Addiction, Elise Strachan

·       Nespresso

·       Tasman Sea Salt

·       The Fermentary

·       Two Good Co.

·       Waterford Wedgwood Royal Doulton


Interiors + Exteriors

·       Arent & Pyke

·       Robert Plumb

·       William Dangar


Fashion + Lifestyle

·       Anchors & Dove

·       Camilla

·       Flow Athletic

·       Harry M Miller Group



“ I think it is so important to always play with a straight bat! “ – This is one of Petrina Baker’s many inspirational business and life rules, which I absolutely love! Engaging Petrina’s professional services to assist me with brand and commercial business management, was one of the best things I have ever done. Now, I simply cannot live without her! 

 Petrina is incredibly honest, self-motivated beyond belief, highly energetic, positive & compassionate, seriously experienced across a myriad of fields, smart & savvy, with an overall integrity that reflects a deep self-respect and respect for others. She is an absolute privilege to work with and a colleague whom I am always so proud to take with me to business meetings. I could not recommend Petrina Baker more highly.”

Kylie Kwong Chef & Restaurateur


"Petrina’s first advice to me was: “Be the conductor, not everyone in the orchestra”. This seems obvious looking back, but when you’re running light and are trying to make some serious music, it’s not an easy thing to do. Petrina’s ability to not only immediately understand a business, but to build an achievable strategy, has allowed us to position our food-based charity for some serious national growth.”

Rob Caslick Two Good Co.


"Petrina Baker was engaged to manage and lead the review of the Fine Dining Go-to-Market Strategy for the Australian business. Embarking on an in-depth review of total Australian market, Petrina delivered a comprehensive total business strategy that was most importantly executable with a clear 100-day launch plan.

Petrina’s experience was not only fundamental to unlocking this opportunity and making it a reality for our business, she is also great to work with and is continuing to work closely with Nespresso on further projects."

Trevor Hannam Trade Marketing Manager, Nespresso


"I engaged Baker&Frost to implement a cohesive brand strategy and provide some structure around my business, brand and future direction.

Petrina came highly recommended by industry professionals and an initial meeting cemented her as the correct choice. She is approachable and friendly to work with, organised and professional with an uncanny ability to draw out the correct strategy from the get-go. In a time poor world it's refreshing to work with someone who just "gets it" straight up.

Working with Petrina has been enjoyable as well as productive and engaging her services has been one of my best decisions thus far.

If you're looking for solid direction and sound advice from an industry powerhouse Baker&Frost is certainly the place to find it."

Elise Strachan My Cupcake Addiction


"We worked with Petrina Baker on a commercialisation piece, specifically product development for the CAMILLA brand. She is professional, experienced, strategic, efficient & mentoring plus she has a great sense of humour - bonus!

We would recommend her absolutely."

Kate Joseph Marketing & Communications Manager CAMILLA


"When looking to extend the reach of our brand beyond our existing clientele, we engaged Petrina to guide us through the various possible paths that might be open to us.  Petrina was able to provide us with great insight into the retail markets of two distinct product ranges, as well as a course of action to pursue these ideas.  We appreciated Petrina’s enthusiasm and patience as we went through the process, and it was always helpful to take in Petrina’s point of view, and learn from her experience."

Sarah-Jane Pyke and Juliette Arent Arent&Pyke


"We commissioned Petrina as part of a Centre for Continued Improvement initiative in late 2014. Her overall goal was to enhance the commercial acumen of the HMMG agents and she delivered. We use the strategy tools specially created by Petrina for our management business on a daily basis. Her connection to our business was made stronger by her vast experience and interests in media, entertainment and specifically licensing."

Lauren Miller Cilento CEO, Harry M Miller Group